View in EDS

Gender-inclusive language analysis framework (GILAF): an analysis from the perspective of Spanish small and medium-sized enterprises

Saved in:
Bibliographic Details
Title: Gender-inclusive language analysis framework (GILAF): an analysis from the perspective of Spanish small and medium-sized enterprises
Authors: Mar Díaz-Millón, Irene Rivera-Trigueros, María-Dolores Olvera-Lobo
Source: Digibug. Repositorio Institucional de la Universidad de Granada
Universidad de Granada (UGR)
Publisher Information: Pontificia Universidad Catolica de Valparaiso, 2024.
Publication Year: 2024
Subject Terms: gender-inclusive language, corporate websites, sitios web corporativos, lenguaje inclusivo de género, inclusive language, marco de análisis, pymes, analysis framework, SMEs, lenguaje inclusivo
Description: The use of (gender-)inclusive language is increasingly gaining attention in all spheres of society, including corporate communication. The main aim of this paper is to present GILAF, an evaluation framework to analyze and describe Spanish (gender-) inclusive language in corporate websites. For such a purpose, the elaboration process of the analysis framework is described, quantitatively validated, and applied to a sample of corporate websites from Spanish SMEs. The validation process proved that the GILAF framework is suitable for analyzing and describing (gender)-inclusive language strategies in corporate websites. In addition, the extracted results from the analysis of the sample showed that the application of (gender-)inclusive language is scarce in the analyzed websites, except for Graphic and visual language strategies and Presence of sexist stereotypes. The GILAF analysis framework has a great potential to be used as well as a guide for companies willing to apply (gender-)inclusive language strategies to their corporate web content.
Document Type: Article
ISSN: 0718-0934
DOI: 10.4151/s0718-0934202401150945
Access URL: https://hdl.handle.net/10481/95247
Rights: CC BY
CC BY NC ND
Accession Number: edsair.doi.dedup.....45b5b356701291e7134b3409c1c34d65
Database: OpenAIRE
Description
Abstract:The use of (gender-)inclusive language is increasingly gaining attention in all spheres of society, including corporate communication. The main aim of this paper is to present GILAF, an evaluation framework to analyze and describe Spanish (gender-) inclusive language in corporate websites. For such a purpose, the elaboration process of the analysis framework is described, quantitatively validated, and applied to a sample of corporate websites from Spanish SMEs. The validation process proved that the GILAF framework is suitable for analyzing and describing (gender)-inclusive language strategies in corporate websites. In addition, the extracted results from the analysis of the sample showed that the application of (gender-)inclusive language is scarce in the analyzed websites, except for Graphic and visual language strategies and Presence of sexist stereotypes. The GILAF analysis framework has a great potential to be used as well as a guide for companies willing to apply (gender-)inclusive language strategies to their corporate web content.
ISSN:07180934
DOI:10.4151/s0718-0934202401150945