Vagueness as an implicit-encoding persuasive strategy: an experimental approach

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Název: Vagueness as an implicit-encoding persuasive strategy: an experimental approach
Autoři: Giorgia Mannaioli, Alessandro Ansani, Claudia Coppola, Edoardo Lombardi Vallauri
Zdroj: Cogn Process
Informace o vydavateli: Springer Science and Business Media LLC, 2024.
Rok vydání: 2024
Témata: Male, Adult, kieli ja kielet, Psycholinguistics, vagueness, Persuasive Communication, tulkinta, tekstintutkimus, self-paced reading experiment, Young Adult, Reading, kielenkäyttö, Reaction Time, shallow processing, Humans, implicit persuasion strategies, Female, Research Article, Language
Popis: The paper provides novel theoretical and experimental perspectives on the functioning of linguistic vagueness as an implicit persuasive strategy. It presents an operative definition of pragmatically marked vagueness, referring to vague expressions whose interpretation is not retrievable by recipients. The phenomenon is illustrated via numerous examples of its use in predominantly persuasive texts (i.e., advertising and political propaganda) in different languages. The psycholinguistic functioning of vague expressions is then illustrated by the results of a self-paced reading task experiment. Data showing shorter reading times associated with markedly vague expressions as compared to expressions that are either (a) lexically more precise or (b) made precise by the context suggest that the former are interpreted in a shallow way, without searching for and/or retrieving exact referents. These results support the validity of a differentiation between context-supported vs. non-supported vague expressions. Furthermore, validation of using marked vagueness as a persuasive implicit strategy which reduces epistemic vigilance is provided.
Druh dokumentu: Article
Other literature type
Popis souboru: application/pdf; fulltext
Jazyk: English
ISSN: 1612-4790
1612-4782
DOI: 10.1007/s10339-023-01171-z
Přístupová URL adresa: https://pubmed.ncbi.nlm.nih.gov/38285278
http://urn.fi/URN:NBN:fi:jyu-202402071777
Rights: CC BY
Přístupové číslo: edsair.doi.dedup.....1ba790392c9dceed8b7ca71d98f5c63f
Databáze: OpenAIRE
Popis
Abstrakt:The paper provides novel theoretical and experimental perspectives on the functioning of linguistic vagueness as an implicit persuasive strategy. It presents an operative definition of pragmatically marked vagueness, referring to vague expressions whose interpretation is not retrievable by recipients. The phenomenon is illustrated via numerous examples of its use in predominantly persuasive texts (i.e., advertising and political propaganda) in different languages. The psycholinguistic functioning of vague expressions is then illustrated by the results of a self-paced reading task experiment. Data showing shorter reading times associated with markedly vague expressions as compared to expressions that are either (a) lexically more precise or (b) made precise by the context suggest that the former are interpreted in a shallow way, without searching for and/or retrieving exact referents. These results support the validity of a differentiation between context-supported vs. non-supported vague expressions. Furthermore, validation of using marked vagueness as a persuasive implicit strategy which reduces epistemic vigilance is provided.
ISSN:16124790
16124782
DOI:10.1007/s10339-023-01171-z