Digital Transformation Processes in the Print Media Market: The Experience of the Republic of Kazakhstan
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| Název: | Digital Transformation Processes in the Print Media Market: The Experience of the Republic of Kazakhstan |
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| Autoři: | Anna L. Kodanina |
| Zdroj: | Izvestia Ural Federal University Journal. Series 1. Issues in Education, Science and Culture; Том 31, № 3 (2025); 52-62 Известия Уральского федерального университета. Серия 1. Проблемы образования, науки и культуры; Том 31, № 3 (2025); 52-62 |
| Informace o vydavateli: | Ural Federal University, 2025. |
| Rok vydání: | 2025 |
| Témata: | аудитория, цифровизация, мультиплатформенность, мультиформатность, социальные медиа, периодическая печать, обратная связь, audience, digitalization, multiplatform, multiformat, social media, periodicals, feedback |
| Popis: | The article analyzes the experience of digital transformation of the printed press published in the Republic of Kazakhstan. Among the important trends characteristic of the Kazakhstani experience of practical development of digital technologies, multiplatform and multiformat stand out. The researcher focuses on the digital platforms of two leading Kazakhstani newspapers — “Liter” and “Kazakhstanskaya Pravda”, their content strategies and features of communication with the readership. The study concludes that the interaction of the printed press with the digital audience is insufficiently effective, which was a consequence of both weak attention to the formation and strengthening of feedback, and an ill-conceived content strategy of publications on the studied digital platforms. |
| Druh dokumentu: | Article |
| Popis souboru: | application/pdf |
| ISSN: | 2587-7151 2227-2275 |
| DOI: | 10.15826/izv1.2025.31.3.042 |
| Přístupová URL adresa: | https://journals.urfu.ru/index.php/Izvestia1/article/view/9097 |
| Rights: | CC BY |
| Přístupové číslo: | edsair.doi.dedup.....198b98881f22bf64ca3066bf914b7074 |
| Databáze: | OpenAIRE |
Nájsť tento článok vo Web of Science | Abstrakt: | The article analyzes the experience of digital transformation of the printed press published in the Republic of Kazakhstan. Among the important trends characteristic of the Kazakhstani experience of practical development of digital technologies, multiplatform and multiformat stand out. The researcher focuses on the digital platforms of two leading Kazakhstani newspapers — “Liter” and “Kazakhstanskaya Pravda”, their content strategies and features of communication with the readership. The study concludes that the interaction of the printed press with the digital audience is insufficiently effective, which was a consequence of both weak attention to the formation and strengthening of feedback, and an ill-conceived content strategy of publications on the studied digital platforms. |
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| ISSN: | 25877151 22272275 |
| DOI: | 10.15826/izv1.2025.31.3.042 |