The effect of persuasive communication strategies on rural resident attitudes toward ecosystem management
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| Název: | The effect of persuasive communication strategies on rural resident attitudes toward ecosystem management |
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| Autoři: | Michael A. Tarrant, Christine Overdevest, H. Ken Cordell, Alan D. Bright, Donald B.K. English |
| Zdroj: | Society & Natural Resources. 10:537-550 |
| Informace o vydavateli: | Informa UK Limited, 1997. |
| Rok vydání: | 1997 |
| Témata: | 0502 economics and business, 05 social sciences, 0501 psychology and cognitive sciences, 15. Life on land, 6. Clean water |
| Popis: | This study examined ways of generating favorable public attitudes toward ecosystem management (EM). Five hundred rural residents of the Chattooga River Basin (CRB) participated in a telephone survey. A recent Forest Service message on EM was compared with four messages developed using the elaboration likelihood model (ELM) and a control (no message) group in their ability to produce favorable attitudes toward EM. The four ELM messages were generated using combinations of high versus low personal relevance and strong versus weak argument strength. The interaction of argument strength and personal relevance along with prior knowledge of EM was also explored. Results show that (1) generally, CRB residents have very low knowledge of EM and (2) the most favorable attitudes were associated with messages containing strong arguments. Evidence of a three‐way interaction (personal relevance by knowledge by argument strength) was found. Explanations for the three‐way interaction as well as theoretical and applied im... |
| Druh dokumentu: | Article |
| Jazyk: | English |
| ISSN: | 1521-0723 0894-1920 |
| DOI: | 10.1080/08941929709381051 |
| Přístupová URL adresa: | https://www.srs.fs.usda.gov/pubs/1439 https://www.tandfonline.com/doi/abs/10.1080/08941929709381051 https://www.fs.usda.gov/treesearch/pubs/1439 https://core.ac.uk/display/102032029 https://www.srs.fs.usda.gov/pubs/ja/ja_tarrant004.pdf |
| Přístupové číslo: | edsair.doi.dedup.....07f69847f5d47317b642235dc316833e |
| Databáze: | OpenAIRE |
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Nájsť tento článok vo Web of Science | Abstrakt: | This study examined ways of generating favorable public attitudes toward ecosystem management (EM). Five hundred rural residents of the Chattooga River Basin (CRB) participated in a telephone survey. A recent Forest Service message on EM was compared with four messages developed using the elaboration likelihood model (ELM) and a control (no message) group in their ability to produce favorable attitudes toward EM. The four ELM messages were generated using combinations of high versus low personal relevance and strong versus weak argument strength. The interaction of argument strength and personal relevance along with prior knowledge of EM was also explored. Results show that (1) generally, CRB residents have very low knowledge of EM and (2) the most favorable attitudes were associated with messages containing strong arguments. Evidence of a three‐way interaction (personal relevance by knowledge by argument strength) was found. Explanations for the three‐way interaction as well as theoretical and applied im... |
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| ISSN: | 15210723 08941920 |
| DOI: | 10.1080/08941929709381051 |