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Comparing the Impacts of Gain Versus Loss Frame Messages on Complementary Feeding Behaviors of Mothers With Under Six-Month Infants: The Application of an Extended Parallel Process Model

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Bibliographic Details
Title: Comparing the Impacts of Gain Versus Loss Frame Messages on Complementary Feeding Behaviors of Mothers With Under Six-Month Infants: The Application of an Extended Parallel Process Model
Authors: Mohadeseh Mosalanezhad, Leila Ghahremani, Mahin Nazari, Fatemeh Sadat Hosseini, Masoud Karimi
Source: Journal of Education and Community Health. 12:60-67
Publisher Information: Maad Rayan Publishing Company, 2025.
Publication Year: 2025
Description: Background: Timely initiation of appropriate complementary feeding (CF) plays an important role in the growth and development of infants. The aim of this study was to investigate the effect of two types of educational messages (gain and loss frames) on mothers’ knowledge, attitudes, and behavior regarding infant CF using the extended parallel process model. Methods: This quasi-experimental study with intervention and control groups involved 90 mothers with 2-4-month-old infants selected by a multistage random sampling method. They were randomly assigned to one of the three intervention groups (gain frame, loss frame, and both messages) and a control group. The data collection instruments were a form with demographic information and a researcher-made questionnaire. Educational messages in the form of video clips (up to 4 minutes), text messages, and pictures were sent to the intervention groups via WhatsApp Messenger. A post-test was conducted one month after the intervention. Results: After the intervention, significant differences were found in the mean scores for knowledge (P
Document Type: Article
Language: English
ISSN: 2820-896X
DOI: 10.34172/jech.3257
Accession Number: edsair.doi...........ea8df6d6477d41182fd474dd765447ce
Database: OpenAIRE
Description
Abstract:Background: Timely initiation of appropriate complementary feeding (CF) plays an important role in the growth and development of infants. The aim of this study was to investigate the effect of two types of educational messages (gain and loss frames) on mothers’ knowledge, attitudes, and behavior regarding infant CF using the extended parallel process model. Methods: This quasi-experimental study with intervention and control groups involved 90 mothers with 2-4-month-old infants selected by a multistage random sampling method. They were randomly assigned to one of the three intervention groups (gain frame, loss frame, and both messages) and a control group. The data collection instruments were a form with demographic information and a researcher-made questionnaire. Educational messages in the form of video clips (up to 4 minutes), text messages, and pictures were sent to the intervention groups via WhatsApp Messenger. A post-test was conducted one month after the intervention. Results: After the intervention, significant differences were found in the mean scores for knowledge (P
ISSN:2820896X
DOI:10.34172/jech.3257