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Moderating Role of Price on Perceived Value and Purchase Intentions in Personal Care Products

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Název: Moderating Role of Price on Perceived Value and Purchase Intentions in Personal Care Products
Autoři: null S. Balaji, null Dr. Neha Guleria, null Dr. Chinnaiyan Ramasubramanian
Zdroj: International Journal of Scientific Research in Science and Technology. 12:141-147
Informace o vydavateli: Technoscience Academy, 2025.
Rok vydání: 2025
Popis: The moderating role of price on perceived value and purchase intentions in personal care products is a multifaceted topic that involves understanding how price influences consumer perceptions and their subsequent purchasing decisions. Price can act as a signal of quality, a determinant of perceived value, and a factor in brand image, all of which contribute to purchase intentions. The relationship between price, perceived value, and purchase intentions is complex and can be influenced by various factors such as brand familiarity, price fairness, and consumer perceptions of value. Below, the key aspects of this relationship are explored.
Druh dokumentu: Article
ISSN: 2395-602X
2395-6011
DOI: 10.32628/ijsrst2513111
Rights: CC BY
Přístupové číslo: edsair.doi...........9816d4eb6ffc721a73ef2f4438d5022f
Databáze: OpenAIRE
Popis
Abstrakt:The moderating role of price on perceived value and purchase intentions in personal care products is a multifaceted topic that involves understanding how price influences consumer perceptions and their subsequent purchasing decisions. Price can act as a signal of quality, a determinant of perceived value, and a factor in brand image, all of which contribute to purchase intentions. The relationship between price, perceived value, and purchase intentions is complex and can be influenced by various factors such as brand familiarity, price fairness, and consumer perceptions of value. Below, the key aspects of this relationship are explored.
ISSN:2395602X
23956011
DOI:10.32628/ijsrst2513111