Bibliographic Details
| Title: |
Determinants on the Effectiveness of the Non-Formal Education for Vulnerable Women Health programs During the Covid19 Pandemic in West Java Using the PDCL Model. |
| Authors: |
PRARATYA, ATALIA, DIDA, SUSANNE, SUGIANA, DADANG, HADISIWII, PURWANTI, NARIMAWATI, UMI |
| Source: |
International Journal of Pharmaceutical Research (09752366); Apr-Jun2021, Vol. 13 Issue 2, p571-577, 7p |
| Subject Terms: |
HEALTH programs, COVID-19 pandemic, DATA analysis, BRAND equity, NONFORMAL education |
| Abstract: |
The aim of the research is find out the effectiveness of the PDCL branding model on the implementation of the "SekoperCinta" health program during the Covid19 Pandemic. This research employs quantitative and qualitative approach. The data collection instruments used are questionnaire, depth interview, direct involved observation and documents study. The respondents under study are as much as 100 members selected using the purposive method, and 4 (four) outstanding informants. The quantitative data is analyzed using the path analysis; while the qualitative data is analyzed using the text analysis method. The research findings show that the stages of branding that has been carried out successfully to increase the effectiveness of the health program. Simultaneously, the independent variables of positioning the brand, delivering the brand performance, communicating the brand and leveraging the brand equity affect on the effectiveness of the health program significantly. Partially, the positioning the brand affects the effectiveness of the health program significantly, delivering the brand performance affects the effectiveness of the health program significantly, communicating the brand affects the effectiveness of the health program significantly and leveraging the brand equity on the effectiveness of the health program affects the effectiveness of the health program significantly. The most influential factor on the effectiveness of the health programduring the Covid19 Pandemic originates from the leveraging the brand equity. [ABSTRACT FROM AUTHOR] |
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Copyright of International Journal of Pharmaceutical Research (09752366) is the property of Association of Indian Pharmacist and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) |
| Database: |
Biomedical Index |
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