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Purpose: The main goal of this article is to optimize transportation processes to reduce financial losses resulting from inefficient fleet utilization at the "last mile" stage. The research problem focuses on finding an optimal solution that would reduce losses while maintaining a high level of customer service and timely delivery. Design/methodology/approach: The study combines a comprehensive literature review with empirical research. The literature review included an analysis of literature concepts related to transportation and an analysis of the fast fashion sector. The empirical study used an analytical method - the transport routes of the selected logistics operator were analyzed. Findings: The low cost-effectiveness of the "last mile" route was noted, requiring precise planning and resulting in highly variable delivery conditions. On some routes, cargo weight exceeds the allowable weight for smaller vans, forcing the use of larger, more expensive vehicles. As a result, vehicle capacity is not fully utilized, and the company incurs losses. Destinations such as Nowy Sącz, Tarnów, Opole, Ostrava, and Rzeszów generate the lowest profits, and often even losses. It was also noted that the logistics operator's client (the fastfashion sector) requires regular transport, even for small volumes of goods, which generates losses for the logistics operator. Research limitations/implications: The main implications of the conducted research are focused on increasing the profitability of the logistics operator's operations and optimizing transport processes at the "last mile" stage, especially in the context of routes generating financial losses. Practical implications: Both the analyzed entity and other companies should prioritize the implementation of dynamic route planning (routing on demand) and consolidation of lowvolume deliveries, as well as negotiate individual rates with their customers for routes characterized by a high unit cost. Originality/value: The value of the work is utilitarian, because based on the diagnosis, it was proposed to increase the profitability of service activities by changing the structure of routes and connecting unloading points in a way that allows for a fuller use of the vehicle's cargo space. [ABSTRACT FROM AUTHOR] |
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