Zobrazit v EDS

Ignored or invisible: challenges to recruiting and researching members of marginalised communities.

Uloženo v:
Podrobná bibliografie
Název: Ignored or invisible: challenges to recruiting and researching members of marginalised communities.
Autoři: Dean, Dianne, Singh, Pallavi, Jones, Scott
Zdroj: Journal of Marketing Management; Nov2025, Vol. 41 Issue 15/16, p1499-1508, 10p
Témata: CONSUMER research, RESEARCH methodology, EDUCATIONAL equalization, POOR people, IDENTITY (Psychology), EMPLOYEE recruitment
Abstrakt: The article focuses on the challenges researchers face when engaging with marginalized groups in marketing and consumer research. It highlights the difficulties in recruiting participants from diverse backgrounds, particularly those who are vulnerable or marginalized, and discusses the complexities of knowledge hierarchies that often exclude these voices from academic discourse. The authors emphasize the importance of understanding positionality—how researchers' identities and experiences influence their interactions with participants—and advocate for transformative consumer research that prioritizes the lived experiences of marginalized individuals. The article also outlines various strategies and methodologies that can enhance collaboration and trust between researchers and marginalized communities, ultimately aiming to improve the inclusivity and impact of research in this field. [Extracted from the article]
Copyright of Journal of Marketing Management is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Databáze: Complementary Index
Popis
Abstrakt:The article focuses on the challenges researchers face when engaging with marginalized groups in marketing and consumer research. It highlights the difficulties in recruiting participants from diverse backgrounds, particularly those who are vulnerable or marginalized, and discusses the complexities of knowledge hierarchies that often exclude these voices from academic discourse. The authors emphasize the importance of understanding positionality—how researchers' identities and experiences influence their interactions with participants—and advocate for transformative consumer research that prioritizes the lived experiences of marginalized individuals. The article also outlines various strategies and methodologies that can enhance collaboration and trust between researchers and marginalized communities, ultimately aiming to improve the inclusivity and impact of research in this field. [Extracted from the article]
ISSN:0267257X
DOI:10.1080/0267257X.2025.2577511