MOBILE ADVERTISING IN DISTRACTED ENVIRONMENTS: EXPLORING THE IMPACT OF DISTRACTIONS ON DUAL-TASK INTERFERENCE.
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| Title: | MOBILE ADVERTISING IN DISTRACTED ENVIRONMENTS: EXPLORING THE IMPACT OF DISTRACTIONS ON DUAL-TASK INTERFERENCE. |
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| Authors: | Bhattacharya, Siddharth, Kennedy, Heather, Venkatraman, Vinod, Wattal, Sunil |
| Source: | MIS Quarterly; Sep2025, Vol. 49 Issue 3, p1017-1048, 32p, 29 Charts, 2 Graphs |
| Database: | Complementary Index |
Nájsť tento článok vo Web of Science | ISSN: | 02767783 |
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| DOI: | 10.25300/MISQ/2024/17758 |