Design de moda para a customização em massa: uma proposta de framework.
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| Titel: | Design de moda para a customização em massa: uma proposta de framework. (Portuguese) |
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| Alternate Title: | Fashion design for mass customization: a framework proposal. (English) Diseño de moda para la personalización masiva: una propuesta de framework. (Spanish) |
| Autoren: | Vieira Costa, Diva Lúcia, Rocha Mourthé, Claudia |
| Quelle: | ModaPalavra e-periódico; jul-dez2025, Vol. 18 Issue 46, p122-148, 27p |
| Schlagwörter: | FASHION design, MASS customization, CLOTHING industry, DESIGN thinking, STRATEGIC planning |
| Abstract (English): | Fashion design is a complex system that is based on the strategic management of information from research and the use of data to create new clothing products. With the evolution of technology, changes in the fashion market and in people's life dynamics, personalized consumer demands arise. For fashion design processes to be adapted to increasingly personalized demands, it is necessary to revisit design thinking for the creation of clothing products. The objective of this article is to propose a framework for fashion design, with an emphasis on the processes of creating new clothing products for the context of mass customization. The methodology used was bibliographical and documentary research to relate the theoretical bases of fashion design and mass customization with the practices found in different sectors of the textile and clothing industry. As a result, the framework highlights the need to value customer involvement, especially during the design process. This will make it possible to identify both common components and different perspectives that will expand the creative potential in the design of clothing products for mass customization. [ABSTRACT FROM AUTHOR] |
| Abstract (Spanish): | El diseño de moda es un sistema complejo que se basa en la gestión estratégica de la información procedente de la investigación y el uso de datos para crear nuevos productos de vestir. Con la evolución de la tecnología, los cambios en el mercado de la moda y la dinámica de vida de las personas surgen demandas de consumo personalizadas. Para que los procesos de diseño de moda se adapten a demandas cada vez más personalizadas, es necesario revisar las reflexiones de diseño para la creación de productos de vestir. El objetivo de este artículo es proponer un marco para el diseño de moda, con énfasis en los procesos de creación de nuevos productos de indumentaria para el contexto de la personalización masiva. Se utilizó como metodología la investigación bibliográfica y documental para relacionar las bases teóricas del diseño de moda y la personalización masiva con las prácticas presentes en diferentes sectores de la industria textil y de la confección. Como resultado, el marco destaca la necesidad de valorar la participación del cliente, especialmente durante el proceso de diseño. Esto permitirá identificar tanto componentes comunes como perspectivas diferentes que ampliarán el potencial creativo en el diseño de productos textiles para la personalización masiva. [ABSTRACT FROM AUTHOR] |
| Abstract (Portuguese): | O design de moda é um sistema complexo, que possui como alicerce a gestão estratégica de informações provenientes da pesquisa e da utilização de dados para a criação de novos produtos do vestuário. Com a evolução da tecnologia, bem como as mudanças no mercado de moda e nas dinâmicas de vida das pessoas, surgem demandas personalizadas de consumo. Para que os processos do design de moda sejam adequados às demandas cada vez mais personalizadas, faz-se necessário revisitar pensamentos projetuais para a criação de produtos do vestuário. O objetivo deste artigo consiste em realizar a proposta de um framework para o design de moda, com ênfase nos processos de criação de novos produtos do vestuário para o contexto da customização em massa. Utilizou-se como metodologia as pesquisas bibliográfica e documental, para relacionar as bases teóricas do design de moda e da customização em massa com as práticas encontradas em diferentes setores da indústria têxtil e de confecção. Como resultado, o framework evidencia a necessidade da valorização do envolvimento do cliente, principalmente durante o processo de design. Isso irá possibilitar identificar tanto os componentes comuns, quanto as diferentes perspectivas que ampliarão o potencial criativo no design de produtos de vestuário para a customização em massa. [ABSTRACT FROM AUTHOR] |
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| Datenbank: | Complementary Index |
Nájsť tento článok vo Web of Science | Abstract: | Fashion design is a complex system that is based on the strategic management of information from research and the use of data to create new clothing products. With the evolution of technology, changes in the fashion market and in people's life dynamics, personalized consumer demands arise. For fashion design processes to be adapted to increasingly personalized demands, it is necessary to revisit design thinking for the creation of clothing products. The objective of this article is to propose a framework for fashion design, with an emphasis on the processes of creating new clothing products for the context of mass customization. The methodology used was bibliographical and documentary research to relate the theoretical bases of fashion design and mass customization with the practices found in different sectors of the textile and clothing industry. As a result, the framework highlights the need to value customer involvement, especially during the design process. This will make it possible to identify both common components and different perspectives that will expand the creative potential in the design of clothing products for mass customization. [ABSTRACT FROM AUTHOR] |
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| ISSN: | 1982615X |
| DOI: | 10.5965/1982615x18462025122 |