Bibliographic Details
| Title: |
WYKORZYSTANIE SZTUCZNEJ INTELIGENCJI NA RYNKU TELEWIZYJNYM. BEZPIECZEŃSTWO INFORMACJI. (Polish) |
| Alternate Title: |
THE USE OF ARTIFICIAL INTELLIGENCE IN THE TELEVISION MARKET. INFORMATION SAFETY. (English) |
| Authors: |
Chmielewska, Aleksandra |
| Source: |
Media Management / Zarządzanie Mediami; 2024, Vol. 12 Issue 1, p27-52, 26p |
| Subject Terms: |
INFORMATION technology security, TELEVISION advertising, DIGITAL technology, ARTIFICIAL intelligence, TELEVISION production & direction |
| Abstract: |
In the face of dynamic changes and digital revolution in today's world, Artificial Intelligence (AI) is emerging as a key transformation actor, shaping new horizons, opportunities and challenges. AI is not just tools, but a powerful force that is revolutionizing not only the concept of technology, but also the entire landscape of the media market, including the television market. The article aims to present the trends and potential of Artificial Intelligence in the area of development of television companies in the field of content personalization and advertising. Market expectations regarding the selection of offered services favor the use of technology, and thus AI, to build and secure the offered content. The author put forward the thesis that Artificial Intelligence (AI) is the necessary driving force for transformations in the television market, allowing for improved competitiveness and personalization of services. However, the growing role of AI in television carries potential information security risks that require attention and appropriate protection measures. In order to verify the thesis, an analysis of existing data and technological analysis will be carried out. AI-based systems can analyze huge amounts of data, personalize content, improve marketing strategies and improve the quality and efficiency of the production of television programs and advertisements. However, this evolution brings both opportunities and challenges. [ABSTRACT FROM AUTHOR] |
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Copyright of Media Management / Zarządzanie Mediami is the property of Jagiellonian University Press and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) |
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