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Experiential Tourism Intention: The Case Innovation of Salt Field into Experiential Tourism.

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Název: Experiential Tourism Intention: The Case Innovation of Salt Field into Experiential Tourism.
Autoři: Nguyen, Ninh Van, Nguyen, Anh Nu Nguyet
Zdroj: International Journal of Sustainable Development & Planning; Aug2024, Vol. 19 Issue 8, p2929-2944, 16p
Témata: PLANNED behavior theory, TOURISM management, TOURIST attitudes, PARTIAL least squares regression, ELECTRONIC data processing
Abstrakt: The purpose of this research is to investigate and understand the factors that influence individuals' intention to engage in experiential tourism at salt fields that have been innovatively repurposed for tourism, and what factors or results contribute to the success of such transformations. The study approached theory of planned behavioral framework extensively to build measurement structures. Data collection was conducted in areas where tourists visited salt fields, the actual sample size obtained 358 respondents. Data is processed by PLS-SEM method on SmartPLS v.4.0.9.2 software. The results identified factors that influence experiential tourism intention. The direct influence is less than the indirect influence of attitude and trust. In which, the influence of the attitude direction is higher than the direction of the trust. Visitor attitudes significantly determine the innovation from making salt fields to the experiential tourism business. [ABSTRACT FROM AUTHOR]
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Databáze: Complementary Index
Popis
Abstrakt:The purpose of this research is to investigate and understand the factors that influence individuals' intention to engage in experiential tourism at salt fields that have been innovatively repurposed for tourism, and what factors or results contribute to the success of such transformations. The study approached theory of planned behavioral framework extensively to build measurement structures. Data collection was conducted in areas where tourists visited salt fields, the actual sample size obtained 358 respondents. Data is processed by PLS-SEM method on SmartPLS v.4.0.9.2 software. The results identified factors that influence experiential tourism intention. The direct influence is less than the indirect influence of attitude and trust. In which, the influence of the attitude direction is higher than the direction of the trust. Visitor attitudes significantly determine the innovation from making salt fields to the experiential tourism business. [ABSTRACT FROM AUTHOR]
ISSN:17437601
DOI:10.18280/ijsdp.190811