Zobraziť v EDS

A silver lining to a busted forecast? Building relationships after the storm through humanising messages.

Uložené v:
Podrobná bibliografia
Názov: A silver lining to a busted forecast? Building relationships after the storm through humanising messages.
Autori: Atwell Seate, Anita, Liu, Brooke Fisher, Kim, Jiyoun, Lee, Saymin, Hawblitzel, Daniel
Zdroj: Journal of Contingencies & Crisis Management; Jun2024, Vol. 32 Issue 2, p1-14, 14p
Predmety: HUMAN voice, FALSE alarms, FORECASTING, METEOROLOGICAL services, TORNADOES
Korporácia: UNITED States. National Weather Service
Abstrakt: Grounded in the quiet weather communication typology, we conducted two between‐subjects experiments comparing humanising to organisational voice messages in predicting disaster organisation‐public relationships, publics' message passing intentions, and publics' community resilience perceptions in the U.S. tornado context. Study 1 examines these relationships in the missed event context, where a tornado was not forecasted, but occurred. Study 2 examines these relationships in the false alarm context, where a tornado was forecasted, but did not occur. Results show differing processes across the two studies, with Study 1 results showing direct message effects, but no indirect effects. Study 2 results show indirect effects of the experimental condition on the outcomes via perceptions of conversational human voice. The discussion extends the quiet weather communication typology by theorising how context influences message strategy effectiveness. [ABSTRACT FROM AUTHOR]
Copyright of Journal of Contingencies & Crisis Management is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Databáza: Complementary Index
Popis
Abstrakt:Grounded in the quiet weather communication typology, we conducted two between‐subjects experiments comparing humanising to organisational voice messages in predicting disaster organisation‐public relationships, publics' message passing intentions, and publics' community resilience perceptions in the U.S. tornado context. Study 1 examines these relationships in the missed event context, where a tornado was not forecasted, but occurred. Study 2 examines these relationships in the false alarm context, where a tornado was forecasted, but did not occur. Results show differing processes across the two studies, with Study 1 results showing direct message effects, but no indirect effects. Study 2 results show indirect effects of the experimental condition on the outcomes via perceptions of conversational human voice. The discussion extends the quiet weather communication typology by theorising how context influences message strategy effectiveness. [ABSTRACT FROM AUTHOR]
ISSN:09660879
DOI:10.1111/1468-5973.12571