Generic strategic positioning and organizational configurations in private micro-clinics.
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| Titel: | Generic strategic positioning and organizational configurations in private micro-clinics. |
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| Alternate Title: | Posicionamiento estratégico genérico y configuraciones organizacionales en microclínicas privadas. (Spanish) Posicionamento estratégico genérico e configuração organizacional em microclínicas privadas. (Portuguese) |
| Autoren: | Navarro-Sanfelix, Guillermo, Puig, Francisco, Revuelto-Taboada, Lorenzo |
| Quelle: | Estudios Gerenciales; jul-sep2023, Vol. 39 Issue 168, p276-285, 10p |
| Schlagwörter: | INTELLECTUAL capital, MEDICAL care, COMPARATIVE studies, SERVICE industries, TARIFF |
| Abstract (English): | By linking concepts and ideas from the private health services (PHS) and Knowledge-Intensive Business Services (KIBS) literature with Porter's generic framework, this paper aims to identify the competitive positioning at a micro-clinic level in the private health services industry and to examine the perceived role of the institutions and intellectual capital associated with each one. A Qualitative Comparative Analysis (QCA) was used. The results show that organizational configurations are associated with proactivity when competing via differentiation. In contrast, cost leadership is linked to firms that compete with low tariffs and a defensivearchetype. Our work can serve as a basis to recommend specific competitive strategies for thehigh number of firms still following a stuck-in-the-middle positioning strategy. [ABSTRACT FROM AUTHOR] |
| Abstract (Spanish): | Al vincular conceptos e ideas de la literatura sobre servicios sanitarios privados (PHS por sus siglas en inglés) y servicios empresariales intensivos en conocimiento (KIBS por sus siglas en inglés) con el marco genérico de Porter, este artículo pretende identificar el posicionamiento competitivo de las microclínicas en el sector de servicios de salud privados y examinar el papel de las instituciones y el capital intelectual asociado a cada una de ellas. Se utilizó una técnica estadística de Análisis Cualitativo Comparativo (QCA). Los resultados muestran que las configuraciones organizacionales están asociadas a la proactividad cuando se compite mediante la diferenciación. Por el contrario, el liderazgo en costos está vinculado a empresas que compiten con tarifas bajas y un arquetipo defensivo. Nuestro trabajo puede servir de base para recomendar estrategias competitivas específicas al elevado número de empresas que aún siguen una estrategia de posicionamiento estancada en el medio. [ABSTRACT FROM AUTHOR] |
| Abstract (Portuguese): | Ao vincular conceitos e ideias da literatura de Serviços Privados de Saúde (PHS) e Knowledge Intensive Business Services (KIBS) à estrutura genérica de Porter, este artigo tem como objetivo identificar o posicionamento competitivo das microclínicas no setor de serviços privados de saúde e examinar o papel das instituições e o capital intelectual associado a cada um deles. Para isso, usou-se a técnica estatística de análise qualitativa comparativa (QCA). Os resultados mostram que as configurações organizacionais estão associadas à proatividade ao competir por diferenciação. Em vez disso, a liderança de custo está ligada a empresas que competem com taxas baixas e um arquétipo defensivo. Nosso trabalho pode servir de base para recomendar estratégias competitivas específicas para o alto número de empresas que ainda seguem uma estratégia de posicionamento estagnada no meio. [ABSTRACT FROM AUTHOR] |
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| Datenbank: | Complementary Index |
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Nájsť tento článok vo Web of Science | Abstract: | By linking concepts and ideas from the private health services (PHS) and Knowledge-Intensive Business Services (KIBS) literature with Porter's generic framework, this paper aims to identify the competitive positioning at a micro-clinic level in the private health services industry and to examine the perceived role of the institutions and intellectual capital associated with each one. A Qualitative Comparative Analysis (QCA) was used. The results show that organizational configurations are associated with proactivity when competing via differentiation. In contrast, cost leadership is linked to firms that compete with low tariffs and a defensivearchetype. Our work can serve as a basis to recommend specific competitive strategies for thehigh number of firms still following a stuck-in-the-middle positioning strategy. [ABSTRACT FROM AUTHOR] |
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| ISSN: | 01235923 |
| DOI: | 10.18046/j.estger.2023.168.5757 |