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First Impression Formation Based on Valenced Self-Disclosure in Social Media Profiles.

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Názov: First Impression Formation Based on Valenced Self-Disclosure in Social Media Profiles.
Autori: Qin, Yuren, Cho, Hichang, Li, Pengxiang, Zhang, Lianshan
Zdroj: Frontiers in Psychology; 6/18/2021, Vol. 12, p1-11, 11p
Predmety: SELF-disclosure, SOCIAL media, FORM perception
Abstrakt: This study aims to understand how the valence of self-disclosure (operationalized as the dominantly positive vs. balanced vs. dominantly negative social media posts of a future collaborator) influences first impression formation on social media. We also focus on trustworthiness as a mediator and perceived homophily as a moderator to specify the underlying mechanisms through which self-disclosure valence affects first impression formation. The results from an online experiment (N = 204) suggest that self-disclosure valence has a significant effect on perceived trustworthiness and likability when individuals evaluate an unknown future collaborator using the social media profile. Trustworthiness mediates the effect of self-disclosure valence on likability when the individuals feel that they are dissimilar or even slightly similar to strangers. At that time, individuals tend to seek cues from both self-disclosure valence and perceived homophily to form the trustworthiness perception, and the influence of self-disclosure depends on the level of perceived homophily. [ABSTRACT FROM AUTHOR]
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Databáza: Complementary Index
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Abstrakt:This study aims to understand how the valence of self-disclosure (operationalized as the dominantly positive vs. balanced vs. dominantly negative social media posts of a future collaborator) influences first impression formation on social media. We also focus on trustworthiness as a mediator and perceived homophily as a moderator to specify the underlying mechanisms through which self-disclosure valence affects first impression formation. The results from an online experiment (N = 204) suggest that self-disclosure valence has a significant effect on perceived trustworthiness and likability when individuals evaluate an unknown future collaborator using the social media profile. Trustworthiness mediates the effect of self-disclosure valence on likability when the individuals feel that they are dissimilar or even slightly similar to strangers. At that time, individuals tend to seek cues from both self-disclosure valence and perceived homophily to form the trustworthiness perception, and the influence of self-disclosure depends on the level of perceived homophily. [ABSTRACT FROM AUTHOR]
ISSN:16641078
DOI:10.3389/fpsyg.2021.656365