Bibliographic Details
| Title: |
PARADIGMATIC REFLECTIONS ON MEDIA, CULTURE AND PUBLIC RELATIONS. |
| Alternate Title: |
PARADIGMATSKA PROMIŠLJANJA O KULTURI MEDIJA I ODNOSIMA S JAVNOSTIMA. (Bosnian) |
| Authors: |
Plenković, Mario, Mustić, Daria |
| Source: |
Informatologia; Jun2020, Vol. 53 Issue 1/2, p53-91, 39p |
| Abstract (English): |
The paper reports on some of the research results and achievements on international scientific projects: "Croatian media communication in a convergent environment" (Faculty of Graphic Arts, University of Zagreb, Zagreb, Croatia) and "Strategic Communication Management" (Alma Mater Europaea - EASA, Maribor, Slovenia). The aim of this research work is a paradigmatic presentation and publication of separately selected thematic media research paradigms in a systematic paradigmatic communication chain that affirms culture, media and public relations (Case study: "Media, Culture and Public Relations" (2012-2020)). The paper uses qualitative and quantitative paradigmatic ontological, epistemological, axiological, rhetorical and communication research methodology. Project paradigmatic research was conducted in the time limits from 2012 to 2020. The obtained research results and conducted communication analysis of the essence and form of media communication culture and public relations is a new paradigmatic scientific contribution to the culture of media communication and the advancement of the role and function of public relations in the new inclusive information society. [ABSTRACT FROM AUTHOR] |
| Abstract (Bosnian): |
U radu se izvješćuje o dijelu istraživačkih rezultata i postignuća na međunarodnim znanstvenim projektima: „Hrvatska medijska komunikacija u konvergentnom okruženju"(Grafički fakultet Sveučilišta u Zagrebu, Zagreb, Hrvatska) i „Strateški komunikacijski management" (Alma Mater Europaea - EASA, Maribor, Slovenija). Cilj ovog istraživčkog rada je paradigmatska prezentacija i publiciranje zasebno odabranih tematskih medijskih istraživačkih paradigmi u jedan sustavni paradigmatski komunikacijski lanac koji afirmira kulturu, medije i odnose s javnostima (Case study: „Media, Culture and Public Relations" (2012.- 2020.). U radu je korištena kvalitativna i kvantitativna paradigmatska ontološka, epistemiološka, aksiološka, retorička i komunikološka istraživačka metodologija. Projektno paradigmatsko istraživanje je provedeno u vremenskim istraživačkim granicama od 2012. do 2020.godine. Dobiveni istraživački rezultati i provedena komunikološka analiza suštine i oblika kulture medijske komunikacije i odnosa s javnostima je novi paradigmatski znanstveni doprinos kulturi medijske komunikacije i unapređenju uloge i funkcije odnosa s javnostima u novom inkluzivnom informacijskom društvu. [ABSTRACT FROM AUTHOR] |
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Copyright of Informatologia is the property of Croatian Communication Association / Hrvatsko Komunikolosko Drustvo and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) |
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