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DEVELOPMENT OF THE ENTERPRISE MULTI-AGENT SIMULATION MODEL FOR THE PRODUCTION OF PLASTIC WINDOWS IN ORDER TO DEVELOP THE MARKETING STRATEGY.

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Název: DEVELOPMENT OF THE ENTERPRISE MULTI-AGENT SIMULATION MODEL FOR THE PRODUCTION OF PLASTIC WINDOWS IN ORDER TO DEVELOP THE MARKETING STRATEGY.
Autoři: Aksyonov, Konstantin A., Ziomkovskaia, Polina E., Aksyonova, Olga P., Aksyonova, Elena K.
Zdroj: Proceedings of the International Multidisciplinary Scientific GeoConference SGEM; 2019, Vol. 19 Issue 1, p241-248, 8p
Témata: MARKETING strategy, PRICING, SYSTEMS software, SIMULATION methods & models, MULTIAGENT systems, INTELLIGENT agents
Abstrakt: The article describes the solution of the problem of determining the pricing strategy of the enterprise, that operates at the window construction market with using an approach to a modeling multi-agent resource conversion processes. This approach is built on the basis of integration of simulation, expert, multi-agent and situational modeling methods. Agent-oriented simulation reveals and explains the mechanism of the emergence of a complex multi-agent system optimal behavior that consists of set of interacting active elements described as some intelligent agents. Active elements (in marketing situations) - market participants vary their properties and behavior depending on the state of other elements and the environment. The model of multi-agent resource conversion processes is programmatically implemented in the simulation system BPsim.MAS software package with a model of multi-agent resource conversion processes (MARCP) as a basis for multi-agent simulation. Series of experiments were conducted aimed at finding an effective pricing strategy and taking into account various combinations of the behavior of competing agents (activity / passivity). [ABSTRACT FROM AUTHOR]
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Abstrakt:The article describes the solution of the problem of determining the pricing strategy of the enterprise, that operates at the window construction market with using an approach to a modeling multi-agent resource conversion processes. This approach is built on the basis of integration of simulation, expert, multi-agent and situational modeling methods. Agent-oriented simulation reveals and explains the mechanism of the emergence of a complex multi-agent system optimal behavior that consists of set of interacting active elements described as some intelligent agents. Active elements (in marketing situations) - market participants vary their properties and behavior depending on the state of other elements and the environment. The model of multi-agent resource conversion processes is programmatically implemented in the simulation system BPsim.MAS software package with a model of multi-agent resource conversion processes (MARCP) as a basis for multi-agent simulation. Series of experiments were conducted aimed at finding an effective pricing strategy and taking into account various combinations of the behavior of competing agents (activity / passivity). [ABSTRACT FROM AUTHOR]
ISSN:13142704
DOI:10.5593/sgem2019/2.1