Podrobná bibliografie
| Název: |
VIDLJIVOST SRPSKIH BANAKA U ORGANSKIM REZULTATIMA PRETRAGE -- ZAJEDNIČKI PROBLEMI I PROPUŠTENE PRILIKE. (Bosnian) |
| Alternate Title: |
ORGANIC SEARCH VISIBILITY OF SERBIAN BANKS -- COMMON AILMENTS AND LOST OPPORTUNITIES. (English) |
| Autoři: |
Krstić, Nataša, Gajić, Milan |
| Zdroj: |
Gastroenterology & Hepatology; Jul2019, Vol. 15 Issue 7, p12-43, 32p |
| Témata: |
BANKING industry, INFORMATION retrieval, INFORMATION storage & retrieval systems -- Finance, INTERNET, MARKETING, RESEARCH, SALES personnel, WORLD Wide Web, EMAIL, SEARCH engines, SOCIAL media |
| Geografický termín: |
SERBIA |
| Abstract (English): |
This paper aims to analyze the organic search engine visibility applied on the case of Serbian banks, employing an exploratory approach to the use of search engines as one of the major information, sales and interaction channels in the banking sector. In the methodology, web crawling and SEO software tools have been used as a source for collecting the website performance data. The generated data was intersected with some of the finance industry ranking factors, aiming to determine how the Serbian banks are performing on Google and what are their common ailments and lost opportunities in organic search visibility. The research findings showed that the country's largest banks are using search engine optimization as an online marketing strategy, but it still lacks strategic orientation in the areas of content relevance, mobile site speed, web traffic from referrals, social and email marketing, backlinking quality and social signals. [ABSTRACT FROM AUTHOR] |
| Abstract (Bosnian): |
Predmetni rad nastoji da analizira organsku vidljivost vebsajtova na internet pretraživačima, na primeru banaka u Srbiji, koristeći istraživački pristup prema korišćenju internet pretraživača kao jednog od vodećih kanala za informisanje, prodaju i interakcije u bankarskom sektoru. U primenjenoj metodologiji, kao izvor za prikupljanje podataka o učinku vebsajtova korišćeni su veb alati i SEO softveri. Generisani podaci su potom upoređeni sa faktorima za rangiranje finansijskih vebsajtova, s ciljem da se odredi učinak srpskih banaka na Google pretraživaču, kao i zajednički problemi i propuštene prilike u vidljivosti organskih rezultata pretrage. Rezultati sprovedenog istraživanja pokazuju da najveće banke u zemlji koriste optimizaciju vebsajta na internet pretraživačima kao strategiju internet marketinga, ali da im nedostaje strateško usmerenje u oblastima relevantnosti veb sadržaja, brzini mobilnih vebsajtova, generisanja veb saobraćaj sa sajtova-preporuka, imejl marketinga, sticanja kvalitetnih linkova i kod signala sa društvenih mreža. [ABSTRACT FROM AUTHOR] |
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| Databáze: |
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