Internet Advertising: Technology, Ethics, and a Serious Difference of Opinion.
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| Title: | Internet Advertising: Technology, Ethics, and a Serious Difference of Opinion. |
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| Authors: | WICKER, STEPHEN B., KARLSSON, KOLBEINN |
| Source: | Communications of the ACM; Oct2017, Vol. 60 Issue 10, p70-77, 8p, 1 Color Photograph, 1 Diagram |
| Subject Terms: | INTERNET advertising, AD blockers, CONSUMPTION (Economics), THEFT, HTML (Document markup language), COMPUTER programming management |
| Abstract: | The article discusses the functions and workings of Internet advertising networks Internet advertising blockers and examines various opinions on the morality and ethics of ad blocking, particularly a view of ad blocking as theft and a view of ad blocking as preventing excessive consumption. It discusses the use of HTML code, data management platforms (DMPs), and supply-side platforms (SSPs). |
| Database: | Complementary Index |
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