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Internet Advertising: Technology, Ethics, and a Serious Difference of Opinion.

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Bibliographic Details
Title: Internet Advertising: Technology, Ethics, and a Serious Difference of Opinion.
Authors: WICKER, STEPHEN B., KARLSSON, KOLBEINN
Source: Communications of the ACM; Oct2017, Vol. 60 Issue 10, p70-77, 8p, 1 Color Photograph, 1 Diagram
Subject Terms: INTERNET advertising, AD blockers, CONSUMPTION (Economics), THEFT, HTML (Document markup language), COMPUTER programming management
Abstract: The article discusses the functions and workings of Internet advertising networks Internet advertising blockers and examines various opinions on the morality and ethics of ad blocking, particularly a view of ad blocking as theft and a view of ad blocking as preventing excessive consumption. It discusses the use of HTML code, data management platforms (DMPs), and supply-side platforms (SSPs).
Database: Complementary Index
Description
Abstract:The article discusses the functions and workings of Internet advertising networks Internet advertising blockers and examines various opinions on the morality and ethics of ad blocking, particularly a view of ad blocking as theft and a view of ad blocking as preventing excessive consumption. It discusses the use of HTML code, data management platforms (DMPs), and supply-side platforms (SSPs).
ISSN:00010782
DOI:10.1145/3048384