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Personal Selling and Sales Management Abstracts.

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Bibliographic Details
Title: Personal Selling and Sales Management Abstracts.
Authors: Deeter-Schmelz, Dawn R.
Source: Journal of Personal Selling & Sales Management; Summer2015, Vol. 35 Issue 2, p191-201, 11p
Subject Terms: SALES management, CONSUMERS' reviews, SALES commissions
Abstract: The article presents abstracts on sales management topics which include the use of consumer reviews as tales of success stories as a method of retail marketing, tiebreaker selling as method to deal with non-strategic purchases, and Long-term orientation (LTO) for sales persons and new product launches.
Database: Complementary Index
Description
Abstract:The article presents abstracts on sales management topics which include the use of consumer reviews as tales of success stories as a method of retail marketing, tiebreaker selling as method to deal with non-strategic purchases, and Long-term orientation (LTO) for sales persons and new product launches.
ISSN:08853134
DOI:10.1080/08853134.2015.1005096