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Research on the expected utility of the nudge-based intervention strategy for healthy eating behavior in online catering.

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Titel: Research on the expected utility of the nudge-based intervention strategy for healthy eating behavior in online catering.
Autoren: Dai X; Jiangsu Provincial Laboratory of Food Safety and National Strategic Governance, Jiangnan University, Wuxi, China.; School of Business, Jiangnan University, Wuxi, China., Wu L; Jiangsu Provincial Laboratory of Food Safety and National Strategic Governance, Jiangnan University, Wuxi, China.; School of Business, Jiangnan University, Wuxi, China.
Quelle: Frontiers in public health [Front Public Health] 2025 Oct 28; Vol. 13, pp. 1644713. Date of Electronic Publication: 2025 Oct 28 (Print Publication: 2025).
Publikationsart: Journal Article
Sprache: English
Info zur Zeitschrift: Publisher: Frontiers Editorial Office Country of Publication: Switzerland NLM ID: 101616579 Publication Model: eCollection Cited Medium: Internet ISSN: 2296-2565 (Electronic) Linking ISSN: 22962565 NLM ISO Abbreviation: Front Public Health Subsets: MEDLINE
Imprint Name(s): Original Publication: Lausanne : Frontiers Editorial Office
MeSH-Schlagworte: Diet, Healthy*/psychology , Internet* , Feeding Behavior*/psychology , Health Promotion*/methods, Humans ; Female ; Male ; Adult ; Choice Behavior ; Middle Aged ; Decision Making ; Young Adult ; Food Preferences ; Consumer Behavior ; Surveys and Questionnaires ; Health Behavior ; Adolescent
Abstract: Competing Interests: The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.
Introduction: While the rise of the new consumption format of "Internet + Food" has changed the global food environment, it has also caused people to worry about the health risks brought about by the unreasonable dietary structure of online catering foods. Under the online catering consumption model based on electronic transactions, compared with traditional tough intervention policies, the nudging strategy can make full use of the advantages of information technology and effectively promote consumers' choice of healthy diet to interfere with the dietary behavior of online catering consumers.
Methods: The objective of this study is to design a choice environment on online platforms through nudge strategies, so as to reduce the cognitive resistance and inertia of consumers in decision-making. By means of guidance rather than coercion, it enables consumers to make healthy choices more easily and proactively, thereby promoting the occurrence of healthy eating behaviors invisibly. Based on the subdividing of respondents based on the characteristics of consumer groups, we explored the different expected intervention effects of providing decision information, changing decision structure, and providing decision-making assistance-type nudging strategies on consumers with different characteristics. This paper divides the nudging strategies into three categories: providing decision information type, changing decision structure type, and providing decision assistance type. The subjects of this paper must be consumers who have their own experience of eating online food and beverages. A total of 44,050 valid samples were collected.
Results: The results found that nudging strategies have a positive impact on healthy eating behaviors; specifically, women, lower education, lower income consumers, and chronic patients are more susceptible to the healthy diet-nudging strategies.
Discussion: Compared with providing decision-making information type and changing decision-making structure type by constructing multinomial logistic regression models, the intervention effect of providing decision-making auxiliary nudging strategies is slightly insufficient. Changing the structural nudge strategy of decision-making is more influential among high-age, low-education and low-income consumer groups.
(Copyright © 2025 Dai and Wu.)
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Contributed Indexing: Keywords: dietary intervention; eating behavior; healthy eating; nudging strategy; online food
Entry Date(s): Date Created: 20251113 Date Completed: 20251113 Latest Revision: 20251115
Update Code: 20251115
PubMed Central ID: PMC12602542
DOI: 10.3389/fpubh.2025.1644713
PMID: 41229469
Datenbank: MEDLINE
Beschreibung
Abstract:Competing Interests: The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.<br />Introduction: While the rise of the new consumption format of "Internet + Food" has changed the global food environment, it has also caused people to worry about the health risks brought about by the unreasonable dietary structure of online catering foods. Under the online catering consumption model based on electronic transactions, compared with traditional tough intervention policies, the nudging strategy can make full use of the advantages of information technology and effectively promote consumers' choice of healthy diet to interfere with the dietary behavior of online catering consumers.<br />Methods: The objective of this study is to design a choice environment on online platforms through nudge strategies, so as to reduce the cognitive resistance and inertia of consumers in decision-making. By means of guidance rather than coercion, it enables consumers to make healthy choices more easily and proactively, thereby promoting the occurrence of healthy eating behaviors invisibly. Based on the subdividing of respondents based on the characteristics of consumer groups, we explored the different expected intervention effects of providing decision information, changing decision structure, and providing decision-making assistance-type nudging strategies on consumers with different characteristics. This paper divides the nudging strategies into three categories: providing decision information type, changing decision structure type, and providing decision assistance type. The subjects of this paper must be consumers who have their own experience of eating online food and beverages. A total of 44,050 valid samples were collected.<br />Results: The results found that nudging strategies have a positive impact on healthy eating behaviors; specifically, women, lower education, lower income consumers, and chronic patients are more susceptible to the healthy diet-nudging strategies.<br />Discussion: Compared with providing decision-making information type and changing decision-making structure type by constructing multinomial logistic regression models, the intervention effect of providing decision-making auxiliary nudging strategies is slightly insufficient. Changing the structural nudge strategy of decision-making is more influential among high-age, low-education and low-income consumer groups.<br /> (Copyright © 2025 Dai and Wu.)
ISSN:2296-2565
DOI:10.3389/fpubh.2025.1644713