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When a #Selfie is Healthy: How Self-Persuasion Through User-Generated Content Influences Intentions.

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Názov: When a #Selfie is Healthy: How Self-Persuasion Through User-Generated Content Influences Intentions.
Autori: Ray EC; School of Communication, Florida State University., Arpan L; Department of Communication, University at Buffalo., Ichplani P; School of Communication, Florida State University.
Zdroj: Health communication [Health Commun] 2025 Dec; Vol. 40 (14), pp. 3077-3089. Date of Electronic Publication: 2025 Apr 28.
Spôsob vydávania: Journal Article; Randomized Controlled Trial
Jazyk: English
Informácie o časopise: Publisher: Routledge, Taylor & Francis Group Country of Publication: England NLM ID: 8908762 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1532-7027 (Electronic) Linking ISSN: 10410236 NLM ISO Abbreviation: Health Commun Subsets: MEDLINE
Imprint Name(s): Publication: [London] : Routledge, Taylor & Francis Group
Original Publication: Hillsdale, N.J. : Lawrence Erlbaum Associates, c1989-
Výrazy zo slovníka MeSH: Intention* , Persuasive Communication* , Health Promotion*/methods , Health Communication*/methods, Humans ; Female ; Male ; Self Efficacy ; Adult ; Exercise/psychology ; Surveys and Questionnaires ; Young Adult ; Diet, Healthy/psychology ; Health Behavior
Abstrakt: As user-generated content (UGC) increasingly shapes the digital communication landscape, this study explored how message creators may persuade themselves to engage in healthier activities. In an online experiment, participants ( N  = 404) were asked to select a topic (healthy eating or exercising) and view a screenshot from a fictitious health organization. Afterward, participants were randomly assigned (based on topic) to: (a) create a video, (b) watch a video, or (c) a control group, and answer a questionnaire. A mediation analysis showed that message-creation was associated with more positive attitudes, self-identity, and self-efficacy. In turn, these variables were associated with greater intentions to adopt healthy practices. Merely watching a video (or doing nothing) was less influential. The data suggest specific mechanisms by which self-persuasion may affect behavior in digital health contexts, particularly via self-efficacy. Results also suggest recommendations for practitioners to leverage the persuasive influence of UGC in health-promotion campaigns.
Entry Date(s): Date Created: 20250428 Date Completed: 20251126 Latest Revision: 20251126
Update Code: 20251126
DOI: 10.1080/10410236.2025.2494847
PMID: 40293119
Databáza: MEDLINE
Popis
Abstrakt:As user-generated content (UGC) increasingly shapes the digital communication landscape, this study explored how message creators may persuade themselves to engage in healthier activities. In an online experiment, participants ( N  = 404) were asked to select a topic (healthy eating or exercising) and view a screenshot from a fictitious health organization. Afterward, participants were randomly assigned (based on topic) to: (a) create a video, (b) watch a video, or (c) a control group, and answer a questionnaire. A mediation analysis showed that message-creation was associated with more positive attitudes, self-identity, and self-efficacy. In turn, these variables were associated with greater intentions to adopt healthy practices. Merely watching a video (or doing nothing) was less influential. The data suggest specific mechanisms by which self-persuasion may affect behavior in digital health contexts, particularly via self-efficacy. Results also suggest recommendations for practitioners to leverage the persuasive influence of UGC in health-promotion campaigns.
ISSN:1532-7027
DOI:10.1080/10410236.2025.2494847