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Selling female pleasure: women's adult industry and its podcasting in mainland China.

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Názov: Selling female pleasure: women's adult industry and its podcasting in mainland China.
Autori: Yang F; School of Cultural Creativity and Media, Hangzhou Normal University, Hangzhou, China.
Zdroj: Culture, health & sexuality [Cult Health Sex] 2025 Oct; Vol. 27 (10), pp. 1344-1359. Date of Electronic Publication: 2025 Mar 05.
Spôsob vydávania: Journal Article
Jazyk: English
Informácie o časopise: Publisher: Informa Healthcare Country of Publication: England NLM ID: 100883416 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1464-5351 (Electronic) Linking ISSN: 13691058 NLM ISO Abbreviation: Cult Health Sex Subsets: MEDLINE
Imprint Name(s): Original Publication: London : Informa Healthcare
Výrazy zo slovníka MeSH: Pleasure* , Webcasts as Topic* , Sexual Behavior* , Sex Education* , Marketing* , Women's Rights*, Humans ; China ; Female ; Adult ; Feminism
Abstrakt: Emerging in the wave of adult business expansion since 2015, women's adult companies in mainland China have sought to 'cleanse' the previously male-dominated industry and establish new norms. To do so, they have used a strategy of de-erotisation, distancing themselves from the sexually provocative marketing of sex products and sex aids. More than being guilt-free, the consumption of sex toys is associated with liberal progressiveness, promising the return of orgasmic rights to women. I argue that, by elevating sexual morality within the pleasure industry, women's adult companies have sought to educate and reshape female sexuality necessitating consumption of sex toys and sex courses/therapies. In their sex education channels, podcasting is important, and an increasing number of companies sponsor sex-positive podcasts to promote brand value. Influenced by sex-positive feminism, women's adult companies have sought to foster female agency and desire. However, operating within the capitalist system, they are not motivated to change existing power relations; rather, as I will show, reversing the rhetoric of sexual objectification to subjectification sometimes has served as a short-cut to sustain feminist progressiveness while expanding their consumer base.
Contributed Indexing: Keywords: Women’s sexuality; adult industry; mainland China; podcasting; sex-positive feminism
Entry Date(s): Date Created: 20250305 Date Completed: 20251001 Latest Revision: 20251001
Update Code: 20251001
DOI: 10.1080/13691058.2025.2468919
PMID: 40043163
Databáza: MEDLINE
Popis
Abstrakt:Emerging in the wave of adult business expansion since 2015, women's adult companies in mainland China have sought to 'cleanse' the previously male-dominated industry and establish new norms. To do so, they have used a strategy of de-erotisation, distancing themselves from the sexually provocative marketing of sex products and sex aids. More than being guilt-free, the consumption of sex toys is associated with liberal progressiveness, promising the return of orgasmic rights to women. I argue that, by elevating sexual morality within the pleasure industry, women's adult companies have sought to educate and reshape female sexuality necessitating consumption of sex toys and sex courses/therapies. In their sex education channels, podcasting is important, and an increasing number of companies sponsor sex-positive podcasts to promote brand value. Influenced by sex-positive feminism, women's adult companies have sought to foster female agency and desire. However, operating within the capitalist system, they are not motivated to change existing power relations; rather, as I will show, reversing the rhetoric of sexual objectification to subjectification sometimes has served as a short-cut to sustain feminist progressiveness while expanding their consumer base.
ISSN:1464-5351
DOI:10.1080/13691058.2025.2468919