Bibliographic Details
| Title: |
New insights into the determinants of willingness to pay for supporting professional sport teams. |
| Authors: |
García, Jaume1 (AUTHOR) jaume.garcia@upf.edu, Lera‐López, Fernando2 (AUTHOR), Sánchez‐Santos, José Manuel3 (AUTHOR), Suárez, María José4 (AUTHOR) |
| Source: |
Contemporary Economic Policy. Nov2025, p1. 16p. |
| Subject Terms: |
*WILLINGNESS to pay, *PROFESSIONAL sports, *ECONOMETRICS, *CONTINGENT valuation, TRUST, GROUP identity, SOCIAL capital |
| Abstract: |
This paper examines the determinants of individuals' willingness to pay (WTP) to prevent the relegation of a professional football team. Drawing on an analytical framework provided by social capital and social identity theories, we hypothesize that social trust and civic pride are key predictors of WTP. The empirical analysis applies the contingent valuation method and a double‐hurdle model. The results confirm the role of both social trust and civic pride in driving WTP and suggest that social trust is relevant for users (those attending at least one match in the stadium), while civic pride enhances WTP across users and non‐users. [ABSTRACT FROM AUTHOR] |
|
Copyright of Contemporary Economic Policy is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) |
| Database: |
Business Source Index |
Full Text Finder 
Nájsť tento článok vo Web of Science