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EVOLUTION OF BUSINESS MODELS IN THE GAMING INDUSTRY IN THE CONTEXT OF SOCIAL MEDIA DEVELOPMENT.

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Titel: EVOLUTION OF BUSINESS MODELS IN THE GAMING INDUSTRY IN THE CONTEXT OF SOCIAL MEDIA DEVELOPMENT.
Autoren: KWIATKOWSKA, Kamila1 kwiatkok@uek.krakow.pl
Quelle: Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie. 2025, Issue 231, p247-264. 18p.
Schlagwörter: *BUSINESS models, *MONETIZATION, *GAMBLING industry, SOCIAL media
Firma/Körperschaft: TWITCH Interactive Inc.
Reviews & Products: YOUTUBE (Web resource), TIKTOK (Web resource)
Abstract: Purpose: The purpose of this publication is to analyze the relationship between the evolution of business models in the gaming industry and the popularity of various social media platforms. The study aims to identify key trends in both areas and explore their mutual influences. Design/methodology/approach: In the theoretical part, a critical literature analysis was conducted, including international and Polish sources. The research methodology involved analyzing data on active users of selected social media platforms and rankings of the most popular games from 2015 to 2024. Particular attention was paid to changes in game business models and their correlation with social media trends. Findings: The research revealed a significant shift towards free-to-play models with microtransactions in the gaming industry, closely tied to the growing role of social media in game promotion and community building. The study identified key platforms like YouTube, Twitch, and TikTok as crucial for the gaming ecosystem, influencing both game popularity and longevity. Research limitations/implications: The study primarily focused on global trends and popular titles. Future research could expand on regional differences and niche gaming markets. Practical implications: The findings provide valuable insights for game developers and marketers on leveraging social media platforms effectively and adapting business models to current trends. Social implications: Social media makes gaming a virtual space for socializing and collaboration, expanding players’ social interactions worldwide. While increased access democratizes gaming, it also raises issues of ethics and consumer protection. Content creators shape public attitudes and promote a participatory culture. These shifts call for responsible industry practices and policies to ensure positive social impact and quality of life. Originality/value: The article offers a comprehensive analysis of the interplay between gaming business models and social media trends over a decade, presenting an original perspective on their co-evolution. [ABSTRACT FROM AUTHOR]
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Datenbank: Business Source Index
Beschreibung
Abstract:Purpose: The purpose of this publication is to analyze the relationship between the evolution of business models in the gaming industry and the popularity of various social media platforms. The study aims to identify key trends in both areas and explore their mutual influences. Design/methodology/approach: In the theoretical part, a critical literature analysis was conducted, including international and Polish sources. The research methodology involved analyzing data on active users of selected social media platforms and rankings of the most popular games from 2015 to 2024. Particular attention was paid to changes in game business models and their correlation with social media trends. Findings: The research revealed a significant shift towards free-to-play models with microtransactions in the gaming industry, closely tied to the growing role of social media in game promotion and community building. The study identified key platforms like YouTube, Twitch, and TikTok as crucial for the gaming ecosystem, influencing both game popularity and longevity. Research limitations/implications: The study primarily focused on global trends and popular titles. Future research could expand on regional differences and niche gaming markets. Practical implications: The findings provide valuable insights for game developers and marketers on leveraging social media platforms effectively and adapting business models to current trends. Social implications: Social media makes gaming a virtual space for socializing and collaboration, expanding players’ social interactions worldwide. While increased access democratizes gaming, it also raises issues of ethics and consumer protection. Content creators shape public attitudes and promote a participatory culture. These shifts call for responsible industry practices and policies to ensure positive social impact and quality of life. Originality/value: The article offers a comprehensive analysis of the interplay between gaming business models and social media trends over a decade, presenting an original perspective on their co-evolution. [ABSTRACT FROM AUTHOR]
ISSN:16413466
DOI:10.29119/1641-3466.2025.231.15