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Not just for the young: older consumers and experiential consumption.

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Názov: Not just for the young: older consumers and experiential consumption.
Autori: Yang, Michelle I.C.1 (AUTHOR) yang.ichieh.3m@kyoto-u.ac.jp, Chow, Ai Ming2 (AUTHOR)
Zdroj: Journal of Marketing Management. Oct2025, p1-28. 28p. 1 Illustration.
Predmety: *OLDER consumers, *DECISION making, CONCEPTUAL models, ABLEISM, IMMERSIVE design, MULTILEVEL models, IDENTITY (Psychology)
Abstrakt: Existing research on experiential consumption has often focused on youthful, able-bodied consumers; this approach has rendered older consumers invisible or marginalised when discussing experiential consumption. This paper challenges this dominant narrative by developing a conceptual framework that repositions older consumers as active participants in experiential consumption. Drawing on Jaakkola’s model-based approach to conceptual research, we synthesised literature from existing research to problematise the ableist and youth-centric assumptions and developed a multi-level conceptual model. Our model illustrates how the experiential consumption of older consumers is shaped by the interplay of macro-level ideologies, meso-level contexts, and micro-level dimensions of embodiment, identity, and agency. We contribute to a growing body of scholarship that challenges conventional assumptions about ageing and consumption, and offer directions for future research. [ABSTRACT FROM AUTHOR]
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Databáza: Business Source Index
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Abstrakt:Existing research on experiential consumption has often focused on youthful, able-bodied consumers; this approach has rendered older consumers invisible or marginalised when discussing experiential consumption. This paper challenges this dominant narrative by developing a conceptual framework that repositions older consumers as active participants in experiential consumption. Drawing on Jaakkola’s model-based approach to conceptual research, we synthesised literature from existing research to problematise the ableist and youth-centric assumptions and developed a multi-level conceptual model. Our model illustrates how the experiential consumption of older consumers is shaped by the interplay of macro-level ideologies, meso-level contexts, and micro-level dimensions of embodiment, identity, and agency. We contribute to a growing body of scholarship that challenges conventional assumptions about ageing and consumption, and offer directions for future research. [ABSTRACT FROM AUTHOR]
ISSN:0267257X
DOI:10.1080/0267257x.2025.2572969