Podrobná bibliografia
| Názov: |
Second-hand: From sustainability paradox to business case. |
| Autori: |
Ekström, Fredrik (AUTHOR) |
| Zdroj: |
Sporting Goods Intelligence Europe. 10/9/2025, Vol. 36 Issue 40/41, pN.PAG-N.PAG. 1p. |
| Predmety: |
*BUSINESS case (Research), *RESALE, *MARKETING research, *SPORTING goods industry, *WASTE recycling, *BUSINESS planning, SUSTAINABILITY, SPORTING goods |
| Abstrakt: |
In this contribution for SGI Europe, Fredrik Ekström, founder of Above The Clouds, explores how second-hand has shifted from a sustainability paradox to a mainstream business case. Drawing on fresh data from the NXT Consumer Germany report for 2025, he shows why resale is no longer just a niche choice but a growth engine for sporting goods and outdoor brands. [ABSTRACT FROM AUTHOR] |
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| Databáza: |
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