Propuesta para el desarrollo de zonas rurales andinas basadas en el turismo de experiencias: un caso de estudio de la comunidad de Santa Bárbara en el cantón Cotacachi, Ecuador.
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| Názov: | Propuesta para el desarrollo de zonas rurales andinas basadas en el turismo de experiencias: un caso de estudio de la comunidad de Santa Bárbara en el cantón Cotacachi, Ecuador. |
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| Alternate Title: | Proposal for the development of Andean Rural Areas Based on Experiential Tourism. A Case Study of the Community of Santa Bárbara in the Cotacachi canton, Ecuador. Proposta de desenvolvimento do espaço rural andino a partir do turismo experiencial. Um estudo de caso da comunidade de Santa Bárbara no cantão de Cotacachi, Equador. |
| Autori: | Benítez, Juan1 jbenitez@institutocotacachi.edu.ec, Yépez Moreira, Ismael1 iyepez@institutocotacachi.edu.ec, Flores Torres, Diego1 dflores@institutocotacachi.edu.ec |
| Zdroj: | Estudios de la Gestión. jul-dec2025, Issue 18, p187-208. 22p. |
| Predmety: | *TOURISM management, COMMUNITY organization, NATURAL resources, TOURIST attractions, CULTURAL property |
| Abstract (English): | The main objective of this study is to propose strategies that help the development of community tourism based on experiential tourism strategies in the community of Santa Bárbara in Cotacachi, Ecuador. The study was divided into two phases: the first comprised basic thematic research, including sociodemographic analysis and community perception; the second focused on the identification and ranking of tourist attractions. The results showed that the community has significant natural and cultural resources, but faces challenges such as poor diversification of services and lack of authentic tourist experiences. Strengths were identified in the community, such as the preservation of ancestral knowledge and community organization, but they also have weaknesses such as youth migration and lack of economic resources. The proposed strategies include actions to conserve natural resources, promote the Andean worldview, design authentic tourism experiences, and strengthen local governance. In conclusion, the implementation of sustainable tourism management practices is recommended to promote economic development, preserve cultural heritage, and minimize negative impacts on the environment, promoting the participation and collaboration of all actors involved. [ABSTRACT FROM AUTHOR] |
| Abstract (Spanish): | El objetivo del estudio es plantear las estrategias para el desarrollo del turismo comunitario basado en estrategias turísticas experienciales en la comunidad de Santa Bárbara del cantón Cotacachi, Ecuador. El estudio se dividió en dos fases: la primera comprendió investigaciones temáticas básicas, incluyendo análisis sociodemográficos y percepción comunitaria, mientras que la segunda se centró en la identificación y jerarquización de atractivos turísticos. Los resultados mostraron que la comunidad cuenta con recursos naturales y culturales significativos, pero enfrenta desafíos como la escasa diversificación de servicios y la falta de experiencias turísticas auténticas. Se identificaron fortalezas como la preservación de saberes ancestrales y la organización comunitaria, pero también debilidades como la migración juvenil y la falta de recursos económicos. Las estrategias propuestas incluyen acciones para conservar los recursos naturales, promover la cosmovisión andina, diseñar experiencias turísticas auténticas y fortalecer la gobernanza local. En conclusión, se recomienda la implementación de prácticas de gestión turística sostenible para impulsar el desarrollo económico, preservar el patrimonio cultural y minimizar los impactos negativos en el medioambiente, promoviendo la participación y colaboración de todos los actores involucrados. [ABSTRACT FROM AUTHOR] |
| Abstract (Portuguese): | O objetivo do estudo é propor estratégias para o desenvolvimento do turismo comunitário a partir de estratégias de turismo experiencial na comunidade de Santa Bárbara, no cantão de Cotacachi, Equador. O estudo foi dividido em duas fases: a primeira compreendeu a pesquisa temática básica, incluindo análise sociodemográfica e percepção da comunidade, enquanto a segunda se concentrou na identificação e classificação dos atrativos turísticos. Os resultados mostraram que a comunidade possui recursos naturais e culturais significativos, mas enfrenta desafios como a fraca diversificação de serviços e a falta de experiências turísticas autênticas. Foram identificados pontos fortes, como a preservação do conhecimento ancestral e a organização comunitária, mas também pontos fracos, como a migração juvenil e a falta de recursos económicos. As estratégias propostas incluem ações para conservar os recursos naturais, promover a visão de mundo andina, projetar experiências turísticas autênticas e fortalecer a governança local. Em conclusão, recomenda-se a implementação de práticas de gestão turística sustentável para promover o desenvolvimento económico, preservar o património cultural e minimizar os impactos negativos no ambiente, promovendo a participação e colaboração de todos os actores envolvidos. [ABSTRACT FROM AUTHOR] |
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| Databáza: | Business Source Index |
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Nájsť tento článok vo Web of Science | Abstrakt: | The main objective of this study is to propose strategies that help the development of community tourism based on experiential tourism strategies in the community of Santa Bárbara in Cotacachi, Ecuador. The study was divided into two phases: the first comprised basic thematic research, including sociodemographic analysis and community perception; the second focused on the identification and ranking of tourist attractions. The results showed that the community has significant natural and cultural resources, but faces challenges such as poor diversification of services and lack of authentic tourist experiences. Strengths were identified in the community, such as the preservation of ancestral knowledge and community organization, but they also have weaknesses such as youth migration and lack of economic resources. The proposed strategies include actions to conserve natural resources, promote the Andean worldview, design authentic tourism experiences, and strengthen local governance. In conclusion, the implementation of sustainable tourism management practices is recommended to promote economic development, preserve cultural heritage, and minimize negative impacts on the environment, promoting the participation and collaboration of all actors involved. [ABSTRACT FROM AUTHOR] |
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| ISSN: | 25506641 |
| DOI: | 10.32719/25506641.2025.18.8 |