Zobraziť v EDS

Unveiling the impact of consumer animosity and risk perception on tourists' decision-making.

Uložené v:
Podrobná bibliografia
Názov: Unveiling the impact of consumer animosity and risk perception on tourists' decision-making.
Autori: Choe, Yeongbae1 (AUTHOR) ychoe@gachon.ac.kr
Zdroj: Journal of Vacation Marketing. Jul2025, Vol. 31 Issue 3, p771-786. 16p.
Predmety: *BOYCOTTS, CONTROL (Psychology), PLANNED behavior theory, PERCEIVED control (Psychology), HEDONISTIC consumption, RISK perception
Geografický termín: SOUTH Korea, JAPAN
Abstrakt: This study examines the impact of diplomatic tensions between South Korea and Japan on tourist decision-making, with a focus on consumer animosity and risk perception. The results indicate that both factors significantly influence attitudes toward visiting Japan, with consumer animosity and avoidance having a direct negative and positive effect, respectively. Consistent with previous research, this study emphasizes the critical role of consumer animosity within the theory of planned behavior framework, highlighting the influential roles of travel attitudes and perceived behavioral control. Specifically, it stresses the importance of considering both cognitive and affective risk perceptions in the context of consumer boycotts and the political instability of destinations. Furthermore, it highlights the key role of tourists' attitudes toward traveling to Japan, suggesting the need for Japan to prioritize risk management amid the ongoing boycott movement. The study reveals the nuanced role of perceived behavioral control, which has a stronger effect on avoidance intentions than on visit intentions due to anti-purchase movements and negative sentiments at the destination in scenarios of hedonic consumption with high risk and uncertainty. [ABSTRACT FROM AUTHOR]
Copyright of Journal of Vacation Marketing is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Databáza: Business Source Index
Popis
Abstrakt:This study examines the impact of diplomatic tensions between South Korea and Japan on tourist decision-making, with a focus on consumer animosity and risk perception. The results indicate that both factors significantly influence attitudes toward visiting Japan, with consumer animosity and avoidance having a direct negative and positive effect, respectively. Consistent with previous research, this study emphasizes the critical role of consumer animosity within the theory of planned behavior framework, highlighting the influential roles of travel attitudes and perceived behavioral control. Specifically, it stresses the importance of considering both cognitive and affective risk perceptions in the context of consumer boycotts and the political instability of destinations. Furthermore, it highlights the key role of tourists' attitudes toward traveling to Japan, suggesting the need for Japan to prioritize risk management amid the ongoing boycott movement. The study reveals the nuanced role of perceived behavioral control, which has a stronger effect on avoidance intentions than on visit intentions due to anti-purchase movements and negative sentiments at the destination in scenarios of hedonic consumption with high risk and uncertainty. [ABSTRACT FROM AUTHOR]
ISSN:13567667
DOI:10.1177/13567667241232159