Bibliographic Details
| Title: |
Travel firm ditches QR codes for visual recognition tech. |
| Source: |
CMO Innovation. 3/18/2018, p1-1. 1p. |
| Subject Terms: |
*TECHNOLOGY, *TOURISM, TWO-dimensional bar codes, MOBILE apps |
| Company/Entity: |
INSIGHT Vacations Inc. |
| Abstract: |
The article reports that travel firm Insights Vacations announced a partnership with AIQ to adopt the latter's visual recognition technology (VRT) to help potential customers interact with and engage with it. It mentions that by using AIQ's VRT-powered app, Insight Vacations is replacing the use of Quick Response (QR) codes by using embedded information within static images. It presents information on Visual Recognition technology. |
| Database: |
Business Source Index |