Dynamic analysis of a SI1I2AD information dissemination model considering the word of mouth
Word of mouth(WOM) communication, that is, the dissemination of information about consumers’ experiences of use, has many implications for consumer attitudes. Based on this, we proposed a S I 1 I 2 A D (Susceptible-Infected1-Infected2-Agreeable-Disagreeable) model to analyze the influence of access...
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| Published in: | Nonlinear dynamics Vol. 111; no. 24; pp. 22763 - 22780 |
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| Main Authors: | , |
| Format: | Journal Article |
| Language: | English |
| Published: |
Dordrecht
Springer Netherlands
01.12.2023
Springer Nature B.V |
| Subjects: | |
| ISSN: | 0924-090X, 1573-269X |
| Online Access: | Get full text |
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