RESEARCH ON OPTIMAL SELECTION STRATEGY OF SEARCH ENGINE KEYWORDS BASED ON 0-1 KNAPSACK

Keyword advertising business is an extremely important source of profit for search engine companies. Search engine companies have designed a complete set of keyword bidding schemes for search advertising, in which advertisers participate in keyword bidding. Advertisers need to select a certain numbe...

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Bibliographic Details

Published in:	Scientific Bulletin. Series C, Electrical Engineering and Computer Science no. 4; p. 79
Main Author:	Nie, Han
Format:	Journal Article
Language:	English
Published:	Bucharest University Polytechnica of Bucharest 01.01.2023
Subjects:	Advertising Budgets Dynamic programming Keywords Optimization models Revenue Search engines
ISSN:	2286-3540
Online Access:	Get full text
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