Instagram Influencers at the Crossroads between Publics and Communities

In this chapter, we map social formations emerging around influencers' accounts on Instagram. Influencers are key social actors shaping how consumption is organised in the digital society. To fully unpack their role, it is relevant to consider their practices at the crossroads between brand pub...

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Bibliographic Details

Published in:	The Platformisation of Consumer Culture pp. 145 - 169
Main Authors:	Caliandro, Alessandro, Gandini, Alessandro, Bainotti, Lucia, Anselmi, Guido
Format:	Book Chapter
Language:	English
Published:	Routledge 2024 Amsterdam University Press
Edition:	1
Subjects:	social media influencers brand publics hybrid influencer publics online social formations
ISBN:	9781041188711, 9463729569, 9789463729567, 1041188714
Online Access:	Get full text
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