Consuming Nostalgia on Facebook
Building on the notion of "consumer nostalgia," in this chapter we explore how nostalgia is represented on Facebook through consumer goods, and how Facebook structures and fosters the circulation of a nostalgic imaginary. Based on the analysis of 63 Facebook Pages dedicated to the 1980s, w...
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| Vydané v: | The Platformisation of Consumer Culture s. 49 - 72 |
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| Hlavní autori: | , , , |
| Médium: | Kapitola |
| Jazyk: | English |
| Vydavateľské údaje: |
Routledge
2024
Amsterdam University Press |
| Vydanie: | 1 |
| Predmet: | |
| ISBN: | 9781041188711, 9463729569, 9789463729567, 1041188714 |
| On-line prístup: | Získať plný text |
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| Shrnutí: | Building on the notion of "consumer nostalgia," in this chapter we explore how nostalgia is represented on Facebook through consumer goods, and how Facebook structures and fosters the circulation of a nostalgic imaginary. Based on the analysis of 63 Facebook Pages dedicated to the 1980s, we show that nostalgia on the Facebook platform does not emerge as an undistinguished magma, but rather finds expression around particular consumption objects from the '80s (e.g. ads, cartoons, TV shows, etc.), which allow users to deploy (and position themselves around) specific grammars and vernaculars. Despite the increasing importance of experience and access-based consumption in digital environments, a peculiar feature of the imaginary of nostalgia on Facebook turns out to be the persistence of references to material consumer goods. |
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| ISBN: | 9781041188711 9463729569 9789463729567 1041188714 |
| DOI: | 10.5117/9789463729567-ch01 |