Brand Digital Marketing Based on Machine Learning Classification Algorithm

With the rapid development of the Internet and mobile Internet, digital marketing has become one of the important means of major brand promotion. However, the traditional marketing model usually uses static templates and fixed rules for promotion, which is difficult to achieve accurate push and pers...

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Bibliographic Details

Published in:	2024 5th International Conference for Emerging Technology (INCET) pp. 1 - 5
Main Author:	Lin, Ridi
Format:	Conference Proceeding
Language:	English
Published:	IEEE 24.05.2024
Subjects:	Accuracy Brand management Classification algorithms Digital marketing Interference Internet Machine learning machine learning classification algorithms marketing theory Technological innovation traditional marketing model
Online Access:	Get full text
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