Understanding Privacy-Control Arrangements Based on a Theory of Interactive Computation in B2C Service Models

The impact of surveillance and social control, the dangers of big data, and other highly relevant topics have recently come to the forefront of current digital privacy discussions. However, the dynamics of dominant service models in relation to privacy-control arrangements between corporations and c...

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Bibliographic Details
Published in:2016 49th Hawaii International Conference on System Sciences (HICSS) pp. 5348 - 5357
Main Author: Morizio, Patricia
Format: Conference Proceeding Journal Article
Language:English
Published: IEEE 01.01.2016
Subjects:
B2C
Big data
Biological system modeling
Conferences
control
Data privacy
Digital
digital advertising
digital privacy
Dynamical systems
Dynamics
Interactive
marketing
personal data store
Positioning
Privacy
Privacy by design
Psychology
service models
Surveillance
ISSN:1530-1605, 1530-1605
Online Access:Get full text
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Summary:The impact of surveillance and social control, the dangers of big data, and other highly relevant topics have recently come to the forefront of current digital privacy discussions. However, the dynamics of dominant service models in relation to privacy-control arrangements between corporations and consumers are not well understood. As such, the main focus of this paper is to explore how to understand emerging and existing individual privacy arrangements in the Business-To-Consumer (B2C) domain. By re-addressing the dominant model based on one-off "encounters" to consider another that is based on ongoing interactions, we can begin to envision the possibility for, and consequences of, new pro-consumer control arrangements. This paper does not recommend which arrangement should prevail, but seeks to serve as a starting point for this understanding and subsequent debate by exploring how we can make sense of privacy-control arrangements in B2C service models.
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SourceType-Conference Papers & Proceedings-2
ISSN:1530-1605
1530-1605
DOI:10.1109/HICSS.2016.660