Storytelling: The effects of corporate stories on the appreciation of organizations

Organizations increasingly resort to corporate stories in order to positively influence their stakeholders' perceptions. However, no substantive results are available that prove the effects of corporate stories. Apart from that, recommendations on which content elements should be included in co...

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Vydané v:	IPCC proceedings (Print) s. 1 - 8
Hlavní autori:	Scheerder, Anique, Karreman, Joyce, de Jong, Menno
Médium:	Konferenčný príspevok..
Jazyk:	English
Vydavateľské údaje:	IEEE 01.07.2017
Predmet:	Atmospheric measurements Companies corporate information Corporate story Guidelines Hospitals narrative Particle measurements Stakeholders story elements
ISSN:	2158-1002
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