Strategies for Developing International Professional Communication Products

This chapter presents strategies for teaching students how cultural variables (beliefs, attitudes, and values) shape the communication process involved in such design practices, and it includes examples of student assignments and student responses to those assignments. It contains specific examples...

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Bibliographic Details
Published in:Teaching and Training for Global Engineering pp. 200 - 218
Main Authors: St. Amant, Kirk, Flammia, Madelyn
Format: Book Chapter
Language:English
Published: Hoboken, NJ, USA Wiley 2016
John Wiley & Sons, Inc
Edition:1
Series:IEEE PCS Professional Engineering Communication Series
Subjects:
communication product translation
cultural models
graphic design
international technical communication
localization
rhetorical patterns
student assignments
Context
Shape
Cultural differences
Global communication
Education
Business
ISBN:9781118328026, 1118328027
Online Access:Get full text
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Summary:This chapter presents strategies for teaching students how cultural variables (beliefs, attitudes, and values) shape the communication process involved in such design practices, and it includes examples of student assignments and student responses to those assignments. It contains specific examples of the practices that professional communicators need to consider when internationalizing and localizing communication products. The chapter presents an overview of the topics covered in the International Technical Communication course. These course topics include cultural models, rhetorical patterns of different cultures, internationalization and localization issues, factors to consider in translating communication products, and graphic design challenges for international audiences. The chapter contains detailed information on assignments that require the students to convert theory into practice by creating two products (an oral presentation and a feasibility report) that are specifically related to their own workplace.
ISBN:9781118328026
1118328027
DOI:10.1002/9781119084297.ch9