THE APPLICATION OF NN TO MANAGEMENT PROBLEMS

This chapter attempts to make available to the reader the main insights into the world of artificial neural networks (ANNs), seen as a generalized mathematical models which emulate human cognition, as well as, highlights several contributions of this statistical methodology trained by the multiple b...

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Bibliographic Details

Published in:	Quantitative Modelling In Marketing And Management pp. 151 - 222
Main Authors:	Coelho, Arnaldo, Moutinho, Luiz, Hutcheson, Graeme D, Santos Silva, Maria Manuela
Format:	Book Chapter
Language:	English
Published:	WORLD SCIENTIFIC 01.12.2012
Subjects:	PART 2. COMPUTER MODELLING dynamic and managerial capabilities entrepreneurship relationship marketing multiple backpropagation customer behaviour Artificial neural networks
ISBN:	9789814407724, 9814407712, 9789814407717, 9814407720, 9789814407731, 9814407739
Online Access:	Get full text
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