The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy

In this article, we offer some initial examination on how Covid-19 pandemic can influence the developments of CSR and marketing. We argue that Covid-19 pandemic offers a great opportunity for businesses to shift towards more genuine and authentic CSR and contribute to address urgent global social an...

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Bibliographic Details
Published in:Journal of business research Vol. 116; pp. 176 - 182
Main Authors: He, Hongwei, Harris, Lloyd
Format: Journal Article
Language:English
Published: United States Elsevier Inc 01.08.2020
Subjects:
Business ethics
Consumer ethical decision making
Corporate social responsibility
Covid-19
Marketing
Marketing philosophy
Consumer ethical decision making
Corporate social responsibility
Covid-19
Marketing philosophy
Marketing
Business ethics
ISSN:0148-2963, 1873-7978, 0148-2963
Online Access:Get full text
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Summary:In this article, we offer some initial examination on how Covid-19 pandemic can influence the developments of CSR and marketing. We argue that Covid-19 pandemic offers a great opportunity for businesses to shift towards more genuine and authentic CSR and contribute to address urgent global social and environmental challenges. We also discuss some potential directions of how consumer ethical decision making will be shifted to due to the pandemic. In our discussion of marketing, we outline how we believe marketing is being affected by this pandemic and how we think this will change, not only the context of marketing, but how organizations approach their strategic marketing efforts. We end the paper with a identifying a number of potentially fruitful research themes and directions.
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ISSN:0148-2963
1873-7978
0148-2963
DOI:10.1016/j.jbusres.2020.05.030