The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy

In this article, we offer some initial examination on how Covid-19 pandemic can influence the developments of CSR and marketing. We argue that Covid-19 pandemic offers a great opportunity for businesses to shift towards more genuine and authentic CSR and contribute to address urgent global social an...

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Vydané v:	Journal of business research Ročník 116; s. 176 - 182
Hlavní autori:	He, Hongwei, Harris, Lloyd
Médium:	Journal Article
Jazyk:	English
Vydavateľské údaje:	United States Elsevier Inc 01.08.2020
Predmet:	Business ethics Consumer ethical decision making Corporate social responsibility Covid-19 Marketing Marketing philosophy Consumer ethical decision making Corporate social responsibility Covid-19 Marketing philosophy Marketing Business ethics
ISSN:	0148-2963, 1873-7978, 0148-2963
On-line prístup:	Získať plný text
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