The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy

In this article, we offer some initial examination on how Covid-19 pandemic can influence the developments of CSR and marketing. We argue that Covid-19 pandemic offers a great opportunity for businesses to shift towards more genuine and authentic CSR and contribute to address urgent global social an...

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Veröffentlicht in:	Journal of business research Jg. 116; S. 176 - 182
Hauptverfasser:	He, Hongwei, Harris, Lloyd
Format:	Journal Article
Sprache:	Englisch
Veröffentlicht:	United States Elsevier Inc 01.08.2020
Schlagworte:	Business ethics Consumer ethical decision making Corporate social responsibility Covid-19 Marketing Marketing philosophy Consumer ethical decision making Corporate social responsibility Covid-19 Marketing philosophy Marketing Business ethics
ISSN:	0148-2963, 1873-7978, 0148-2963
Online-Zugang:	Volltext
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