The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy

In this article, we offer some initial examination on how Covid-19 pandemic can influence the developments of CSR and marketing. We argue that Covid-19 pandemic offers a great opportunity for businesses to shift towards more genuine and authentic CSR and contribute to address urgent global social an...

Full description

Bibliographic Details

Published in:	Journal of business research Vol. 116; pp. 176 - 182
Main Authors:	He, Hongwei, Harris, Lloyd
Format:	Journal Article
Language:	English
Published:	United States Elsevier Inc 01.08.2020
Subjects:	Business ethics Consumer ethical decision making Corporate social responsibility Covid-19 Marketing Marketing philosophy Consumer ethical decision making Corporate social responsibility Covid-19 Marketing philosophy Marketing Business ethics
ISSN:	0148-2963, 1873-7978, 0148-2963
Online Access:	Get full text
Tags:	Add Tag No Tags, Be the first to tag this record!