Persuasion Strategies of Health Short Videos for Refuting Rumors

[Purpose/Significance] As a new means of information dissemination, short videos have become a new favorite of some people in spreading rumors and refuting rumors due to their characteristics of visibility, convenience, and freedom of expression. It is of great significance to understand the content...

Full description

Bibliographic Details

Published in:	Nongye tushu qingbao xuekan Vol. 35; no. 4; pp. 32 - 47
Main Author:	CHEN Yijin, MAI Jingyun, JIANG Qianying
Format:	Journal Article
Language:	Chinese
Published:	Beijing Agricultural Information Institute of Chinese Academy of Agricultural Sciences 01.04.2023 Editorial Department of Journal of Library and Information Science in Agriculture
Subjects:	health short videos|refuting rumors|covid-19|persuasion strategies|rumor governance
ISSN:	1002-1248
Online Access:	Get full text
Tags:	Add Tag No Tags, Be the first to tag this record!