Basic lexical and grammatical transformations in translation of German print advertising

The article presents basic lexical and grammatical transformations, which contribute to preserving the semantic and syntactic structure of a German advertising text and reproducing the image of the advertised product. This shows that the translation has the same communicative effect as that achieved...

Celý popis

Uloženo v:
Podrobná bibliografie
Vydáno v:Vestnik Rossijskogo universiteta družby narodov. Seriâ Lingvistika číslo 1; s. 97 - 109
Hlavní autor: A N Mamedov
Médium: Journal Article
Jazyk:angličtina
ruština
Vydáno: Peoples' Friendship University of Russia (RUDN University) 01.12.2014
Témata:
грамматические замены
добавления
лексические замены
опущения
переводческие трансформации
перестановки
ISSN:2312-9182, 2312-9212
On-line přístup:Získat plný text
Tagy: Přidat tag
Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!
Popis
Shrnutí:The article presents basic lexical and grammatical transformations, which contribute to preserving the semantic and syntactic structure of a German advertising text and reproducing the image of the advertised product. This shows that the translation has the same communicative effect as that achieved by the source text.
ISSN:2312-9182
2312-9212