Basic lexical and grammatical transformations in translation of German print advertising

The article presents basic lexical and grammatical transformations, which contribute to preserving the semantic and syntactic structure of a German advertising text and reproducing the image of the advertised product. This shows that the translation has the same communicative effect as that achieved...

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Veröffentlicht in:Vestnik Rossijskogo universiteta družby narodov. Seriâ Lingvistika H. 1; S. 97 - 109
1. Verfasser: A N Mamedov
Format: Journal Article
Sprache:Englisch
Russisch
Veröffentlicht: Peoples' Friendship University of Russia (RUDN University) 01.12.2014
Schlagworte:
грамматические замены
добавления
лексические замены
опущения
переводческие трансформации
перестановки
ISSN:2312-9182, 2312-9212
Online-Zugang:Volltext
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Abstract The article presents basic lexical and grammatical transformations, which contribute to preserving the semantic and syntactic structure of a German advertising text and reproducing the image of the advertised product. This shows that the translation has the same communicative effect as that achieved by the source text.
AbstractList The article presents basic lexical and grammatical transformations, which contribute to preserving the semantic and syntactic structure of a German advertising text and reproducing the image of the advertised product. This shows that the translation has the same communicative effect as that achieved by the source text.
Author A N Mamedov
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SubjectTerms грамматические замены
добавления
лексические замены
опущения
переводческие трансформации
перестановки
Title Basic lexical and grammatical transformations in translation of German print advertising
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