Basic lexical and grammatical transformations in translation of German print advertising

The article presents basic lexical and grammatical transformations, which contribute to preserving the semantic and syntactic structure of a German advertising text and reproducing the image of the advertised product. This shows that the translation has the same communicative effect as that achieved...

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Vydané v:Vestnik Rossijskogo universiteta družby narodov. Seriâ Lingvistika číslo 1; s. 97 - 109
Hlavný autor: A N Mamedov
Médium: Journal Article
Jazyk:English
Russian
Vydavateľské údaje: Peoples' Friendship University of Russia (RUDN University) 01.12.2014
Predmet:
грамматические замены
добавления
лексические замены
опущения
переводческие трансформации
перестановки
ISSN:2312-9182, 2312-9212
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Shrnutí:The article presents basic lexical and grammatical transformations, which contribute to preserving the semantic and syntactic structure of a German advertising text and reproducing the image of the advertised product. This shows that the translation has the same communicative effect as that achieved by the source text.
ISSN:2312-9182
2312-9212