Repetition in German advertisement is a speech act, contributing to the realization of the advertiser's strategy

We suppose that syntactic units in similar positions affecting the subconscious of the prospective customer can transform into emotional images according to the indirect strategy of the advertiser's manipulating influence.

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Vydané v:Vestnik Rossijskogo universiteta družby narodov. Seriâ Lingvistika číslo 1; s. 105 - 111
Hlavný autor: A N Mamedov
Médium: Journal Article
Jazyk:English
Russian
Vydavateľské údaje: Peoples' Friendship University of Russia (RUDN University) 01.03.2011
Predmet:
анадиплосис
анафора
градация
манипулятивное воздействие
речевые действия
синтаксические образы
синтаксический параллелизм
скрытая стратегия
эмоциональные образы
эпифора
ISSN:2312-9182, 2312-9212
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Popis
Shrnutí:We suppose that syntactic units in similar positions affecting the subconscious of the prospective customer can transform into emotional images according to the indirect strategy of the advertiser's manipulating influence.
ISSN:2312-9182
2312-9212